Monaco gears up with Simplicicar short sponsorship

AS Monaco have signed second-hand car marketplace Simplicicar as a premium partner for the 2026/27 season, with the French company taking up branding on the back of the club’s shorts for Ligue 1 matches.

The deal adds another commercial partner as Monaco prepare for a season that offers both domestic redemption and a realistic shot at European silverware. 

After finishing a disappointing seventh in Ligue 1, the Principality club secured a place in the UEFA Conference League, where they will start among the stronger sides in the competition. Simplicicar’s branding, however, will be limited to domestic fixtures and will not appear in UEFA competition.

Beyond the shorts sponsorship, Simplicicar will benefit from branding inside the the Stade Louis II – with its 16,000 capacity – alongside some exposure across Monaco’s digital channels and social media platforms.

Monaco’s squad is in the spotlight at the moment for reasons beyond club football. USA striker Folarin Balogun, who also leads Monaco’s front line, has dominated discussion during the World Cup after FIFA controversially overturned his suspension following a straight red card against Bosnia and Herzegovina, allowing him to feature for the US against Belgium in the Round of 16.

Even with their suspiciously available striker, USA couldn’t really lay a glove on Belgium, who beat the hosts 4-1 in Seattle to progress to the Quarter finals where they will face Spain in Los Angeles on Friday.

With the World Cup final less than two weeks away, attention will soon switch back to domestic matters. Monaco open their Ligue 1 campaign against Le Havre on August 23, with a pre-season friendly against Liverpool currently the only confirmed fixture before the new season gets underway.

Chief executive Thiago Scuro said: “We are delighted to welcome Simplicicar into the AS Monaco family of partners. The values upheld by Simplicicar – high standards, rigour, guidance and knowledge transfer – are fully in line with our DNA. We look forward to embarking on this exciting collaboration!”

Simplicicar founder Yoni Dayan added: “Seeing the Simplicicar name on AS Monaco’s match kits is a source of immense pride. From day one, I have been driven by a passion, that for motoring, which is the very reason for Simplicicar’s existence. With this partnership, a second passion comes to the fore: that for football and this iconic club. Wearing our colours alongside those of AS Monaco brings together two exceptional worlds united by the same values: performance, commitment and passion.”