Samuel Eto'o opens up on a failed Set Mobile venture
...Urges youth to keep dreaming By Maxwell Kumoye Cameroon football icon and Fécafoot president Samuel Eto'o has opened up on a lesser-known chapter of his career, one that had nothing to do with goals, trophies or roaring stadiums. Long before stepping into football administration, the former Indomitable Lions striker was already making bold moves in business. In 2012, at the height of his playing career, Eto’o launched a Mobile Virtual Network Operator, Set Mobile, shaking up Cameroon’s telecom space with a reported personal investment of 4 billion CFA francs. It was a daring play from a man known for taking risks on the pitch. And at first, it paid off. Set Mobile’s SIM cards flew off the shelves in cities across Cameroon. Subscribers proudly flaunted the brand, many drawn by the weight of the Eto’o name, a symbol of excellence and national pride. For a moment, it looked like another masterstroke from the four-time African Play...