Bundesliga agrees groundbreaking broadcast deal with MBC Group


   The Bundesliga, which has building a series of landmark broadcast deals in international markets, has added MBC Group to its TV reach with a three-year partnership for the Middle East and North Africa region.

The Bundesliga has prioritised getting maximum exposure in its TV deals and the MBC deal will make it the first European league to be shown on the media giant’s linear and digital channels.

The move comes as part of the Bundesliga International’s global growth strategy to ensure maximum exposure in a rapidly growing fanbase.

The deal, which begins tonight with the season opener between reigning champions FC Bayern München and RB Leipzig, ensures that the millions of German football fans across the region can watch Bundesliga matches free-to-air.

MBC ACTION will broadcast three matches a week FTA. The season opener will air on the flagship channel MBC1. All matches will be available on Shahid – a leading Arabic streaming platforms.

“As one of the fastest growing regions for football fandom, and in particular within the female demographic, the Middle East and North Africa is central to our global growth strategy, and our partnership is built on a 360-degree, localised approach that will ensures we are telling the stories that matter in a relevant and engaging way. From the world-class product on the field, to our unique and unrivalled clubs and fans,” said Peer Naubert, CEO of Bundesliga International.

The MBC deal comes on the back of a multi-layered Bundesliga approach to the Middle Eastern market.

In April 2025, Eintracht Frankfurt and RB Leipzig hosted an all-female coaching delegation from the Saudi Arabian Football Federation (SAFF); the DFL has hosted leagues for knowledge exchange workshops; and alongside coaching exchanges and fan visits, Bundesliga International hosted its first Iftar in Jeddah in April 2025, with Bundesliga fans gathering to a Ramadan Iftar and watching a Bundesliga match.

“We are proud to partner with the Bundesliga, bringing the next three seasons of the German Premier League to the MENA region exclusively across MBC broadcast and streaming platforms. Our partnership will extend beyond broadcasting rights to also include marketing and promotion, as well as exchanging comprehensive technical expertise, and much more,” said Mike Sneesby CEO of MBC Group.

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