CAF unveils AFCON 2025 official mascot

 
 
 
With the countdown to Africa’s biggest football festival fast approaching, CAF and the Local Organising Committee for the TotalEnergies CAF Africa Cup of Nations Morocco 2025 have lifted the curtain on the heartbeat of the tournament, its official mascot, ASSAD.

Inspired by the majestic Atlas Lion, Morocco’s enduring symbol of courage and unity, Assad arrives not just as a mascot but as a cultural icon. His name, meaning “lion” in Arabic, captures the spirit of strength, pride, and authenticity that pulses through African football and its millions of fans.

Designed as the tournament’s global ambassador, Assad brings a vibrant burst of energy, joy, and personality. 

From the touchlines to fan zones, from packed stadiums to digital screens across the world, Assad is primed to electrify audiences, especially children and families who form the beating heart of football culture.

Fans can expect to see the friendly, youthful lion everywhere, dancing in the stands, engaging communities, driving digital campaigns, and starring in promotional content. His colourful, expressive design aligns perfectly with the AFCON 2025 brand, shaping a dynamic and unified visual identity for the tournament.

But Assad’s mission goes far beyond Morocco 2025. Built as a long-term symbol for African football, he is set to feature in CAF grassroots initiatives, youth development programmes, school sports engagements, and future storytelling platforms, connecting with young fans and inspiring future stars.

With Assad leading the charge, AFCON 2025 is gearing up to deliver a spectacle defined by unity, excitement, and continental pride. 

His unveiling marks a major step in shaping the tournament’s soul and amplifying its cultural impact.

The roar has begun. Morocco 2025 just got louder, brighter, and unmistakably African.

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