Bet365 secure second Bundesliga sponsorship with VfB Stuttgart deal

 
Bet365, who last week announced a 3-year partnership with Hamburger SV (HSV), have added a second Bundesliga club, VfB Stuttgart, in a one-year deal for the 2025/26 season.

Designated as an official team partner, the deal will include brand visibility at the MHP Arena during home games on in-game perimeter LED boards, stadium branding as well as on social media content.

Rouven Kasper, Chief Marketing and Sales Officer at VfB Stuttgart, emphasised the importance of responsible gambling in the partnership, stating: “Bet365 has also been prominently featured in top-level European football for a long time.

“With bet365, VfB Stuttgart gains a partner that is actively committed to player protection and fully committed to promoting responsible gambling. This was a prerequisite for us entering into this partnership.”

Bet365 have had significant recent success in Germany, having sponsored Euro 2024. No value was given for either the Hamburg or Stuttgart sponsorships.

Alex Sefton, Global Chief Marketing Officer for bet365, said: “We are excited to partner with VfB Stuttgart, a club with a rich history and a very passionate fan base. We look forward to supporting the Reds in this Bundesliga season and cannot wait to experience the atmosphere within the MHP Arena.”

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