Liverpool’s £703m revenue is new club high in Premier League winning season

 

 

Liverpool have posted record revenue of £703 million for the year ending May 31, 2025, a year boosted by their Premier League win under first-year manager, Arne Slot.

Revenue rose by £89 million year-on- year, with media income providing a major boost as it rose £60 million to £264 million.

Matchday revenue increased by £14 million to £116 million, as the first full season of the expanded Anfield Road Stand came into play.

Commercial revenue climbed to £323 million, up £15 million, as new partnerships, retail growth and a non-matchday events calendar, including concerts from Taylor Swift and P!NK made the tills ring.

New partners included Japan Airlines, Engelbert Strauss, Lucozade, and Husqvarna, alongside a landmark 10-year renewal with Carlsberg that will extend one of the Premier League’s longest-running commercial relationships to 42 years.

Jenny Beacham, LFC’s chief financial officer, said: “We make no secret of our desire to run and operate a financially sustainable club, to grow revenue streams, and to do all we can off the pitch to help bring more success on it.”

Costs, on the other hand, continue to rise. Administrative expenses increased by £57 million to £657 million, with staff (players’ wages) costs up £42 million to £428 million. Liverpool still reported a profit after tax of £8 million, but the numbers underline how challenging it is to break even in the cutthroat world of the Premiership.

Digitally, Liverpool remains a benchmark. The club generated 1.7 billion social media engagements, and was the most-watched Premier League club globally with a cumulative TV audience of more than 588 million, and recorded 87 million visits to its official website.

Beacham added: “The challenge for us is to continue with our growth through the incredible work that we do in areas such as our partnership portfolio and retail offerings, as well as continuing to diversify our focus to best serve our global fan base.”

Looking forward, the 2025-26 season is the first of the new long-term kit supply agreement with German sportswear giant Adidas, reportedly worth between £60 million and £70 million annually. The club’s previous partnership with Nike was worth £30 million per year.