WSL adds British Gas sponsorship, Buzz16 takes over BBC’s TV production

  
The Women’s Super League (WSL) has announced that Buzz16 has taken over production of BBC Sport’s coverage of the competition for the next three season. 

The company’s first broadcast will feature Arsenal against London City Lionesses at the Emirates Stadium on September 6, to be shown live on BBC One and iPlayer. The BBC will show 21 matches, including 14 exclusive matches on BBC TV and seven shared on BBC iPlayer and BBC Digital Platforms.

On a busy day of paperwork for the WSL, they have also added British Gas to their partnership roster, who enter women’s football for the first time.

From the start of the 2025/26 season, the partnership will include customer access to free tickets and matchday experiences, as well as promotion through the supplier’s PeakSave scheme, which offers discounted electricity on Sundays, when many WSL matches are played. The deal has been brokered by Two Circles, the league’s exclusive sponsorship agency.

The league has seen a new chapter of growth from last season, with Arsenal having just won the UEFA Women’s Champions League and many of its stars featuring in England’s Euros victory. As of today, the division also welcomed the most expensive signing in women’s football history as France international Grace Geyoro joins newly-promoted London City Lionesses in a deal worth £1.4million.

Scott Melvin, co-founder and CEO of Buzz16, said, “At Buzz we live and breathe football and with the stratospheric growth of women’s football it is a very fitting start to the 2025/6 season for us to be playing such a vital role in the broadcast of the WSL.

“WSL is committed to growing the women’s game for the future – a sentiment we wholly echo – so we’re incredibly proud to be their newest production partner.”

Zarah Al Kudcy, chief revenue officer, WSL Football, said: “Partnering with British Gas marks another exciting step forward for WSL Football. This collaboration is rooted in a shared ambition to elevate the women’s game, build communities and provide sustainable solutions within football, whilst also reimagining what the matchday experience can be.”

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