Hornets buzzing with ASUS, Mad Squirrel, Kelme and Stake.com renewals

 
Championship side Watford’s partnership with ASUS is set for a fourth season, with the Hornets confirming that the global technology platform will continue its backing of the club for the 2025/26 Championship campaign with its sleeve sponsorship. 

The relationship, which began in 2022, has seen ASUS support a series of fan-facing and community projects. From digital activations to tech-driven matchday improvements, the tie-up has quietly become one of Watford’s more meaningful collaborations.

Chris Walker, ASUS’s marketing chief, spoke of “shared vision” and “progress through innovation,” while Paul O’Brien, Watford’s commercial director, pointed to the partnership’s roots in common values and ambition.

And ASUS is not the only major player extending its stay at Vicarage Road. In the past six months, Watford have also renewed their deals with local brewery Mad Squirrel, sportswear brand Kelme, and international betting operator Stake.com, each adding a different flavour to the club’s commercial portfolio.

Comments

Post a Comment

Popular posts from this blog

National Sports Commission reassigns Federations and Associations Secretary Generals

Image
...Rita Mosindi of athIetics moved to NSF/PARA, Peter Njoku of Basketball now to serve as Zonal Coordinator South-South  ...Ejiro Thukson of scrabble now in chess as Ikhana Mbora leaves Lagos to serve as Deputy Director, Federation - FEAD By Maxwell Kumoye      The National Sports Commission (NSC), has reassigned Secretary Generals of the various National Sports Federations and Associations. Rita Mosindi of AthIetics has been moved to NSF/PARA, Peter Njoku of Basketball is now the Coordinator of the NSC in the South-South zone, in Benin. While the scribe of the Nigeria Scrabble Federation (NSF), Mrs Ejiro Thukson has been moved to the Nigeria Chess Federation (NCF). AthIetics Federation of Nigeria (AFN), will now be handled by Inwang Israel Mfon, formerly with Mixed Martial Arts.  Olalekan Faseesin of Teqball takes over Boxing Federation from Dapo Akinyele and Anusa Agoga Victor of Wheelchair Tennis Federation is now the scribe of Nigeria Scrabble Fe...
Read more

Hammer thrower Falana vows to rule Africa

Image
 By Mishael Emmanuel         Gabon’s national hammer record holder, Kenza Falana, is certain that her time to rule the spotlight and make headlines is now. It’s a medal within reach for the young Gabonese hammer thrower who was selected to represent her country at the CAA U-18/20 Championship, holding in Abeokuta, Ogun State, South-West, Nigeria. The 18-year-old who broke into the international stage a year ago at the 2024 Olympic Games in Paris, added that she is looking to revive the spirit of unity, commitment and collaboration — to back rising athletes in Africa. Speaking before silver-finish at the biennial championship, Falana said she was ready to rule the continent as soon as possible. She said: “I think it finally my chance with what I’m doing this Championships. I’ve been thinking of it this past year, thinking it would be such an opportunity to travel to Nigeria and even win a gold medal,” Falana stated in an interview with First ZealMe...
Read more

Springsoca United Academy kicks off new season with intensive training

Image
By Mishael Emmanuel with additional reports by Akeem Busari One of the the fastest-growing youth football institution in the city of Lagos, Springsoca United Academy, has officially announced the commencement of its 2025/2026 football season, beginning on Saturday, the 6th of September, 2025.    The Youth Academy has introduced new training mandates aimed at strengthening discipline, performance, and player development. The management of the football Academy stated that participants in the U-13 Teams will now train twice weekly, while U-15 Teams and older will engage in three weekly sessions. This structure is designed to improve fitness levels, tactical awareness, and long-term development. The management also confirmed the introduction of brand new training kits, which will be the official match outwear for all players this season.   The Director, Springsoca Academy, Mr Oladapo Emmanuel stressed that, "The vision has always been to raise players, who are no...
Read more