Hornets buzzing with ASUS, Mad Squirrel, Kelme and Stake.com renewals

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Championship side Watford’s partnership with ASUS is set for a fourth season, with the Hornets confirming that the global technology platform will continue its backing of the club for the 2025/26 Championship campaign with its sleeve sponsorship. 

The relationship, which began in 2022, has seen ASUS support a series of fan-facing and community projects. From digital activations to tech-driven matchday improvements, the tie-up has quietly become one of Watford’s more meaningful collaborations.

Chris Walker, ASUS’s marketing chief, spoke of “shared vision” and “progress through innovation,” while Paul O’Brien, Watford’s commercial director, pointed to the partnership’s roots in common values and ambition.

And ASUS is not the only major player extending its stay at Vicarage Road. In the past six months, Watford have also renewed their deals with local brewery Mad Squirrel, sportswear brand Kelme, and international betting operator Stake.com, each adding a different flavour to the club’s commercial portfolio.
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