Sportradar boosts Bundesliga betting offer with suite of new data and AI-driven products


  Sportradar has built on its Bundesliga betting data offer with a suite of new products for its online betting license holders that will provide punters with more opportunities to bet live, as well as enhanced in-play data and live match trackers.

A partner with Bundesliga International snce 2005, Sportradar says that it now uses 3.6 million data points from every match to “to further enhance the viewing experience, accelerate innovation through new exclusive data, and deliver next-generation digital experiences for the betting and gaming market.”

The new betting market focussed products include: ‘Live Player Markets’ that create about 240 additional real time betting markets per match using Bundesliga tracking data and Sportradar’s AT tech; ‘4Sight Streaming’ which allows online bookmakers to incorporate AI-driven animated overlays and actionable insights into a live stream; and ‘Enhanced Live Match Tracker’ which provides in-play betting opportunities within the betting app.

“We are thrilled to further deepen our collaboration with Bundesliga,” said Patrick Mostboeck, SVP Fan Engagement at Sportradar. “We continue to work together to power new ways to engage audiences and deliver unmatched value to the global football ecosystem.”

Sportradar offers live data and content from more than 150,000 matches annually across 900+ football leagues to the sports betting and media business.

”The Bundesliga is always looking to innovate and, working with Sportradar, we lead the way when it comes to enhancing our media product for the betting and gaming industry,” said Peer Naubert, Chief Executive Officer of Bundesliga International.

“This long-term relationship lays the foundation for creating new ideas and staying ahead of the curve, and we’re excited to see the fruits of that labour come to life with this latest launch.”

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