Flamengo hit the jackpot with Betano


  Rio de Janeiro club Flamengo have announced the largest title sponsorship in Brazilian football by signing a three-year contract with betting operator Betano.  

Flamengo will reportedly receive R$268.5 million (€42.2 million), including bonuses, per season. On Monday, the club wrote in a statement: “The agreement covers professional football, Olympic sports, including volleyball, basketball and women’s football, as well as Flamengo TV, reinforcing the brand’s presence across different areas of the club.” 

 “This is the largest partnership agreement in Brazilian football, a result of the strength of the Flamengo brand and the global relevance of Betano.”  

Flamengo said the new contract with Betano is subject to approval by the club’s board. The club analysed proposals from seven different betting operators. Sportingbet, Superbet and Betano all offered more than R$200 million (31.5 million euros).  

The news comes days after Flamengo terminated their deal with Flabet, a platform operated by club sponsor Pixbet. The platform was controversial because it pushed regulatory boundaries and left the perception that the club themselves were running a gambling enterprise. This year, the deal between Flamengo and Pixbet was worth a reported R$115 million (18 million euros). 

Betano have not sponsored a Brazilian club since 2024 when they terminated sponsorships with Atlético-MG and Fluminense. The betting operator, however, is the title sponsor of three CBF competitions: the Brasileirão Série A, Copa do Brasil and Supercopa.

Comments

Post a Comment

Popular posts from this blog

National Sports Commission reassigns Federations and Associations Secretary Generals

Image
...Rita Mosindi of athIetics moved to NSF/PARA, Peter Njoku of Basketball now to serve as Zonal Coordinator South-South  ...Ejiro Thukson of scrabble now in chess as Ikhana Mbora leaves Lagos to serve as Deputy Director, Federation - FEAD By Maxwell Kumoye      The National Sports Commission (NSC), has reassigned Secretary Generals of the various National Sports Federations and Associations. Rita Mosindi of AthIetics has been moved to NSF/PARA, Peter Njoku of Basketball is now the Coordinator of the NSC in the South-South zone, in Benin. While the scribe of the Nigeria Scrabble Federation (NSF), Mrs Ejiro Thukson has been moved to the Nigeria Chess Federation (NCF). AthIetics Federation of Nigeria (AFN), will now be handled by Inwang Israel Mfon, formerly with Mixed Martial Arts.  Olalekan Faseesin of Teqball takes over Boxing Federation from Dapo Akinyele and Anusa Agoga Victor of Wheelchair Tennis Federation is now the scribe of Nigeria Scrabble Fe...
Read more

Hammer thrower Falana vows to rule Africa

Image
 By Mishael Emmanuel         Gabon’s national hammer record holder, Kenza Falana, is certain that her time to rule the spotlight and make headlines is now. It’s a medal within reach for the young Gabonese hammer thrower who was selected to represent her country at the CAA U-18/20 Championship, holding in Abeokuta, Ogun State, South-West, Nigeria. The 18-year-old who broke into the international stage a year ago at the 2024 Olympic Games in Paris, added that she is looking to revive the spirit of unity, commitment and collaboration — to back rising athletes in Africa. Speaking before silver-finish at the biennial championship, Falana said she was ready to rule the continent as soon as possible. She said: “I think it finally my chance with what I’m doing this Championships. I’ve been thinking of it this past year, thinking it would be such an opportunity to travel to Nigeria and even win a gold medal,” Falana stated in an interview with First ZealMe...
Read more

Springsoca United Academy kicks off new season with intensive training

Image
By Mishael Emmanuel with additional reports by Akeem Busari One of the the fastest-growing youth football institution in the city of Lagos, Springsoca United Academy, has officially announced the commencement of its 2025/2026 football season, beginning on Saturday, the 6th of September, 2025.    The Youth Academy has introduced new training mandates aimed at strengthening discipline, performance, and player development. The management of the football Academy stated that participants in the U-13 Teams will now train twice weekly, while U-15 Teams and older will engage in three weekly sessions. This structure is designed to improve fitness levels, tactical awareness, and long-term development. The management also confirmed the introduction of brand new training kits, which will be the official match outwear for all players this season.   The Director, Springsoca Academy, Mr Oladapo Emmanuel stressed that, "The vision has always been to raise players, who are no...
Read more