‘Cold’ Palmer adds shiver celebration trademark to growing commercial portfolio

Chelsea’s Cole Palmer has trademarked his iconic ‘shiver’ celebration as he continues to develop his personal business empire.  

The England international already added the name ‘Cold Palmer’ to his commercial portfolio and has now added the synonymous celebration to the mix. 

Palmer’s latest trademark includes the celebration, his name, facial image, and even his “CP” cross-arm logo. From energy drinks to clothing, the list of items covered under Palmer’s application seemingly touches every sector of fan culture.  

He becomes the latest in a long line of professional footballers who have attempted to cash-in on their marketable traits – Cristiano Ronaldo has his patented CR7 and ‘Siuuu’ celebration, Mbappé has protected his commercial assets and even sprinting great Usain Bolt trademarked his lightning pose. 

It is now clear that world-class individual are shaping themselves into brands to be packaged and sold. They’re taking charge of how their success is monetised, protecting their images against exploitation and opening doors to new revenue streams that their predecessors could only dream about. 

Elite footballers today are media properties in their own right, with millions of followers on social media and influence that stretches far beyond the game.  

Players are now taking the opportunity to set in place lifelong revenue streams that will continue to rake in the money long after they have retired.