RFEF lands MAPFRE deal for national teams

  

The Spanish Football Federation (RFEF) have signed a new strategic sponsorship agreement with MAPFRE, which becomes the Official Insurance Company of the country’s male, female and under-21 teams. 

The freshly signed paperwork complements an existing partnership between the two entities, which already covered the Copa del Rey. 

From September, the MAPFRE brand will adorn the kits, training grounds, and official facilities of the Spanish team

It’s not often that a company gets the opportunity to showcase its logo on the jerseys of both the Men’s European Champions and the Women’s World Champions – so this sponsorship is in a league of its own as far as international pedigree is concerned.

The company has also negotiated insurance and finance sector exclusivity, as well as image and advertising rights, marketing, and public relations.

RFEF president Carlos Velasco Carballo highlighted the importance and dimension of this global agreement, which reflects the strength of the Spanish teams and confidence in an institution like the Federation – which was mired in controversy after Luis Rubiales’ infamous kiss in the aftermath of the World Cup final in 2023.

“This agreement is about more than reinforcing our commitment to Spanish sports and to the RFEF,” stated Elena Sanz, CEO of MAPFRE Iberia. 

“It means that our company and our brand are now directly linked to the game of soccer and all that goes with that – enthusiasm, a sense of identity, and values that are shared by millions of people around the world.”

This new agreement is valid until 2030, coinciding with Spain being one of the host countries of the World Cup that year, along with Portugal and Morocco.

“MAPFRE’s presence as a sponsor of the national team represents a unique opportunity for global visibility. We’ll be right beside La Roja in all their matches,” said Sanz.